Marketing & Sales

The benefits of life insurance are apparent, but the reasons why owning or increasing coverage may need to be more evident to the average American. Hence, these are great reasons to contact your current client base to cross-sell and gain referrals. Marriage: It is always a logical time to purchase life insurance since there is now a sharing of both a household and finances. New debts are probably acquired, and newlyweds should consider adequate coverage […]

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Here are some potential sales ideas to promote “key man” life insurance:   Highlight the financial impact of losing a key employee: Explain to business owners that losing a key employee or executive can have a significant impact on the financial health of their business. Key man life insurance can provide the necessary funds to cover expenses such as hiring and training a replacement, paying off debts or liabilities, and covering lost revenue. Emphasize the […]

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Couples may not immediately see the need for life insurance regarding a stay-at-home parent.  However, review with them the price of replacing all the services that person provides, and they might decide it’s in their best interest after all. Show your clients how much it would cost to fulfill the obligations of a stay-at-home parent and then illustrate for them how little term life insurance can cost in comparison.  They may find a small premium […]

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The benefits of life insurance are obvious, but the reasons why owning and/or increasing coverage may not be as obvious to the average American. Here are some reasons to keep in contact with your current client base to cross sell and gain referrals: Marriage:  Always a logical time to purchase life insurance since there is now a sharing of both a household and finances. Probably there are new debts acquired and coverage to leave a […]

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Bundling Benefits with Guaranteed Universal Life   By now everyone has heard of ‘bundling’ in order to receive a better deal or discounts on everything from your cable/internet/phone provider to your car and homeowners’ insurance, learn about marketing over at Social Boosting. As agents, we get paid to provide solutions to our clients. We don’t want to make them “insurance poor”, but we do want them to have a strategy for the big challenges in […]

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