Care for Your Clients With Long-Term Care Insurance

We’re already halfway through Long-Term Care Awareness Month, but did you realize that November is also Home Care & Hospice Month?

If you’ve been on one of my recent webinars or attended one of my seminars in the past, then you might recall me discussing the, “Who, What, Where, & When of Long-Term Care”. As an agent, it’s important to realize that there are a lot more of those “Who” need to plan for an LTC event than many would expect. It’s currently estimated that 52% of Americans turning 65 today will develop a disability serious enough to require long-term care support and services. With such a high probability it is a vital part of planning for you to be doing with your clients. It should be routine, just like

Angie Hughes

LTCi Marketing Manager
800.541.6705

a “Happy 50^th” check-up with your doctor! The facts of life aren’t always fun, but they sure are necessary.

I can tell you that 2020 has been full of challenges but it has brought us many opportunities as well. The biggest opportunity is that it has brought clients to your door with them asking about extended care planning. Now it is our job to keep the momentum going. Don’t let the conversations end. Overwhelmingly, consumers say it is the advisor’s job to lead the discussion and yet many of us let the consumers initiate it and what have we learned from that? Typically, it is too late as there has been a health impairment that now precludes them from qualifying or we have let our age become the barrier as we waited too long to ask.

We’re already halfway through Long-Term Care Awareness Month, but did you realize that November is also Home Care & Hospice Month?

2020 has been full of challenges but it has brought us many opportunities as well. The biggest opportunity is that it has brought clients to your door with them asking about extended care planning.

Now it is our job to keep the momentum going. Don’t let the conversations end. Overwhelmingly, consumers say it is the advisor’s job to lead the discussion and yet many of us let the consumers initiate it and what have we learned from that? Typically, it is too late as there has been a health impairment that now precludes them from qualifying or we have let our age become the barrier as we waited too long to ask.

If you are not in the market but want to be, I can help. If you are seasoned and just need some fresh ideas, I can help. I do a lot of calls with agents and clients until the agent feels more comfortable talking about extended care planning without me and I am happy to offer that to you as well.

I hope you have been able to join me on my Wednesday Webinars this month or get the recording if you have a calendar conflict and I wish you a Very Happy Thanksgiving. We still have much to be thankful for!

Fast Facts About Long-Term Care

• Home care providers will travel about 8 billion miles to deliver the best health care in the world

• 90% of Americans want to age in place, and home care is the preferred method of health care delivery among the disabled, elderly, and chronically ill

• Home care provides high-quality, compassionate care to more than 5 million Americans annually.

P.S. – Thanks for making it all the way to the end. With the holidays on the horizon, I can’t help but think about all the delicious dishes I’ll be enjoying soon. I’d hate for you to miss out on one of my favorites, the most incredible banana bread ever, so if you’re interested email me and I’ll share the recipe with you.