Life Insurance for the Under-Insured Markets
In recognition of Life Insurance Awareness Month (LIAM) I wanted to share a few industry statistics provided by LIMRA and point out some under-insured markets needing your attention.
Life Insurance continues to be a flagship product for us at Producers XL. It is a product we firmly believe in and always look for an opportunity to encourage our valued advisors to market. As a Life Insurance Advisor, it is your opportunity to put on your cape and save the day. Who do you think gets the first call when someone passes?
Please consider the following information from LIMRA.
In closing, there is one key market that is undersold regarding Life Insurance: Women. Here are some key statistics provided by Securian Financial about women worth considering when marketing Life Insurance.
- Women make up 48% of the workforce, and their income depends upon.
- Stay-at-home mothers are a full-time job, and the cost of the services they provide could be significant if someone were hired to do those services.
- In the US, there are 14 million women-owned small businesses, accounting for 40% of all companies in the country.
- Single mothers are likely to be primarily responsible for their children’s support.
- Women live longer
- Women are excellent sources of referrals
AT THE END OF THE DAY, WHO DO YOU THINK IS THE HEAD DECISION MAKER IS IN A HOME?
Just a little food for thought.
We, as always, are grateful to each of our advisors and thank you for your continued business. Additionally, to support our advisors during Life Insurance Awareness Month, we are having a Life Insurance Sales Academy on Thursday, September 25th, in Pittsburg, Kansas. If you would like to attend this event, please reach out to me at sean@producersxl.com or call my office at 785.309.2924.
Sean McBride
Producers XL
Field Marketing Manager
sean@producers xl.com
785.309.2924
