Overlooked Reasons Americans Should Buy Life Insurance

The benefits of life insurance are obvious, but the reasons why owning and/or increasing coverage may not be as obvious to the average American. Here are some reasons to keep in contact with your current client base to cross sell and gain referrals:

Marriage:  Always a logical time to purchase life insurance since there is now a sharing of both a household and finances. Probably there are new debts acquired and coverage to leave a survivor financially secure should be considered.

Mortgage Protection:  If the primary income-earner of your family were to pass away, a life insurance policy could provide the funds to pay off a mortgage or provide the investment income to pay the monthly mortgage.

Chronic Illness Benefits: Modern life insurance policies can generate funds to help cover the expense of long-term care or chronic illness.

Parenthood: Should one or both parents become deceased, having enough life insurance to pay for groceries, school expenses, and a college fund is a goal for most parents.

Job Change: Those who change jobs are faced with inadequate benefit packages which can create uncertain financial security. Or they may simply have a greater need for asset protection and coverage because increased salary and lifestyle. Adding additional coverage can protect the family’s standard of living.

Supplemental Retirement Income:  Cash value accumulation of permanent life insurance may be useful as an emergency fund or as a potential source of income during your lifetime. Life insurance can provide tax-free income for you in retirement.

If you’d like a quote for any of your clients for these and other reasons, please don’t hesitate to reach out. We’re happy to help. – Jeff

For more Marketing and Sales Ideas,

Reach out to Jeff Snowden.